Las Vegas launched a new campaign, “What Happens Here, Only Happens Here,” which continues to reinforce the legendary brand’s status as the paramount purveyor of adult freedom.
The new campaign launched during the 62nd GRAMMY™ Awards, making Las Vegas the first destination to ever place a 60-second ad during the international broadcast and the first to debut the campaign with an emoji prompted by the campaign hashtag #OnlyVegas on Twitter.
Las Vegas tapped into its roster of star-studded resident performers to showcase the destination in a way that Only Vegas can.
The new ad features Live Nation residency artists Shania Twain, Christina Aguilera, and Aerosmith, who filmed their part during one of their “Deuces Are Wild” residency dates at Park Theater at Park MGM. Both Twain’s “Let’s Go!” and Aguilera’s “The Xperience” residencies are at Zappos Theater inside Planet Hollywood Resort & Casino.
It also showcases Lady Gaga’s bandleader Brian Newman and his show “Brian Newman After Dark” at The NoMad Restaurant at NoMad Las Vegas and UFC heavyweight fighter Francis Ngannou.