Vevo, the world’s leading music video network, released breakout ATL rapper Latto’s third and final performance in her LIFT series, “Trust No Bitch,” off her critically acclaimed sophomore album 777 that was released in March of this year via RCA Records.
“Trust No Bitch” follows Latto’s previous Vevo LIFT performances of “Sunshine” and “Stepper.” The recent BET “Best New Artist” winner has also previously worked with Vevo for Ctrl performances of 777’s “Wheelie” and “Trust No Bitch,” and a Ctrl At Home performance of “Youngest N Richest” from her 2020 album, Queen of Da Souf.
Vevo’s LIFT program connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Doja Cat, Jorja Smith, Givēon, Olivia Rodrigo, and more.
