Global potato chip icon, Lay’s teams up with soccer legend, Lionel Messi to unveil new soccer rally cry, “Oh-Lay’s.”
In a new commercial, Messi helps Lay’s put a flavorful spin on the famed “Olé, Olé, Olé, Olé” chant to demonstrate how Lay’s and soccer are undeniably synonymous. Messi’s love of Lay’s and the game encourages soccer fans worldwide to join in with chants of “Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s.”