Lenovo’s Yoga® brand and Intel® Evo™ platform announced a partnership, For All Creators, with the Grammy-nominated and multi-platinum artists Jonas Brothers for an immersive program that enlists the creative imagination of fans and concludes with an interactive performance on December 3, 2020.
The initiative, created with Universal Music Group & Brands (UMGB), the brands partnership division of Universal Music Group, will give Jonas Brothers fans in North America a virtual front row seat during this at-home concert that will give the audience control over the show’s visuals through real-time interactions.
The concert will leverage the latest in music entertainment technology and creativity to bring this extraordinary spectacle to life. Fans can vote on the setlist via live comments during the performance, along with custom hashtags that trigger real visual effects on screen. Throughout the concert, viewers will further personalize their experience by selecting their favorite camera angles and unlocking a digital memento to share across their social media platforms.
Inspired by the latest additions to Lenovo’s top-of-the-line 2-in-1 consumer PC Yoga sub-brand, the new Lenovo Yoga 9i and 7i, verified to the Intel® Evo™ platform – For All Creators is designed to inspire creativity and unleash self-expression.
Similar to the immersive, virtual concert, the Yoga 9i is crafted for a premium entertainment experience, featuring stunning visuals enabled by Dolby Vision for ultra-vivid picture quality and spectacular sound powered by Dolby Atmos® Speaker System. And with up to 15+ hours of battery life1, the Yoga 9i enables creators, and fans, to work from anywhere without sacrificing comfort, performance or high resolution.
The Lenovo Yoga brand is available exclusively at Best Buy in the United States and at select retailers in Canada as well as on lenovo.com.
Prior to the virtual concert, Lenovo and Intel® Evo™ platform are calling all creators to submit custom artwork for a chance to have their designs featured on the official concert poster, limited-edition merchandise, or concert visuals. Launching on October 13, 2020 and running until November 6, 2020, all creators can submit their designs for the various visuals on a custom microsite created for the campaign – LenovoYogaCreatorsContest.com.
Each fan will have the opportunity to submit up to three entries – one per creative category. The winning merchandise pieces will be available for fans to purchase for a limited time before and during the concert, with all profits donated to Feeding America, the band’s preferred charity. Visit LenovoYogaCreatorsContest.com for full Official Rules and Entry Guidelines.
