“Life’s Good” on Sunday, June 30th we had the opportunity to hangout and chat with Australian singer-songwriter, Betty Who, after he headlining at The Color Run 2019.
To celebrate its “Life’s Good” campaign and encourage motivation all summer long, LG partnered with Australian pop-star Betty Who and Amper Music, an Artificial Intelligence (AI) music production company, to create the most motivational song ever. Who performed the song for the first time ever at the LG-sponsored Color Run Los Angeles, before a crowd of thousands of young runners, eager to celebrate their achievements and motivated to kick start their next goal.
We chatted with Betty about the song titled “Voices,” future collaborations, if she’d ever record a Spanish song and we tell LG to release the song…ASAP!
With millions of people around the world listening to music on LG speakers, headphones and other electronics, LG wanted to explore the science behind what makes certain songs more motivational than others. LG’s Artificial Intelligence team worked with Amper Music to analyze hundreds of popular motivational songs and playlists to uncover shared sound components, such as tempo, melody, harmony, chord progressions, and scales. Once the data was organized into concrete findings, Betty Who brought the song to life with her creative and lyrical direction. From there, Who provided creative and lyrical direction to collaboratively create LG’s “Most Motivational Song Ever.”
Behind the scenes footage of the collaboration between Betty Who, LG AI, and Amper, and the full song, titled, “Voices” will be available on LG’s http://www.lgusa.com/LifesGood on July 9, 2019.
Betty Who’s new album, BETTY, is now available for purchase on iTunes!