United Airlines and the University of Southern California have announced a naming rights agreement to help sustain and renovate the Los Angeles Memorial Coliseum, one of the sports world’s most beloved historical landmarks and home of the USC Trojans.
Under the 16-year agreement, the venue will officially become the United Airlines Memorial Coliseum beginning in August 2019.
The agreement will support a $270 million project to restore and preserve the Coliseum and upgrade its facilities for fans, athletes, and the community, generating thousands of jobs. The renovation will honor the stadium’s rich architectural history and preserve its status as a registered historic landmark while adding modern amenities that will improve the visitor experience. Check out images of the proposed improvements, below.
USC President C. L. Max Nikias said:
The university has a time-honored commitment to the Coliseum, serving as its longest enduring tenant. USC is honored to be the caretaker of this Los Angeles treasure. Together with United, we can ensure the Coliseum’s future as a world-class venue and true community asset.
Janet Lamkin, President, California for United Airlines said:
United has been a part of the Los Angeles community for more than 80 years. Sponsoring the Memorial Coliseum, an athletic and architectural icon, as well as USC, an intellectual and cultural beacon, reaffirms our broader commitment to serving the people, communities, and business of this region. These investments to renovate and improve the stadium, as well as to sponsor the USC Trojans as they pursue excellence on and off the field, reinforce our overall investment in this vital market while enhancing United’s brand presence outside of the airport in one of the nation’s largest cities.
The Coliseum will be rechristened in 2019 just after the $270 million renovations is completed. While honoring the Coliseum’s architectural integrity, renovations and repairs will enhance the venerable stadium in time for its centennial.
All upgrades will improve the visitor experience at the Coliseum, which is currently home to the Los Angeles Rams (through 2019), and a well-known venue for major concerts, international soccer matches, and community events. Trojans and Rams home football games will continue during construction.
A new Scholarship Club Tower will feature suites, loge boxes, club seats and a lounge. These amenities will provide donors with the opportunity to further underwrite the Coliseum restoration, as well as support the Trojan Athletic Fund, which will raise the balance of the funds needed to complete the restoration and upgrade. United Airlines also will become the official airline of USC Athletics as part of the agreement.
