Tonight, September 2nd, Maluma x Michelob ULTRA are not only teaming up for a virtual concert but also teaming up to launch an apparel collection.
Maluma will debut and outfit some of his favorite pieces from the new Michelob ULTRA Pure Gold x Maluma apparel collaboration while also performing for the first-time hits from his new album, Papi Juancho as well as his greatest hits like “HP” and “11 PM.”
The concert comes as part of Pure Golden Hour Sessions by Michelob ULTRA Pure Gold, a new virtual concert series that takes place during sunset.
Maluma had this to say about the collaboration:
Nature is a key source of inspiration for my life, creative process, and now, my new Michelob ULTRA Pure Gold x Maluma apparel line.
This collaboration is the perfect expression of who I am as a person, and there’s no better way to launch the collection than with an epic end of summer concert, debuting my new hits in the backdrop of golden hour in Miami.
Staying true to Michelob ULTRA Pure Gold’s organic roots, the apparel line features eco-friendly unisex basics all inspired by Maluma’s vibrant style. Each item in the 12-piece collection of transitional essentials brings to life tropical ambiances by infusing photographer Will Nichols’ iconic palm tree prints paired with warm hues that resemble golden hour sunsets.
All pieces in the premium yet attainable collection will retail from $40 to $80 and will be available for pre-order on Maluma’s website beginning September 2nd.