In partnership with the Council of Fashion Designers of America (CFDA), MTV announced Marc Jacobs as the first-ever recipient of the MTV Fashion Trailblazer Award. The new award will honor a fashion designer who has made an indelible impact within the world of music-artist fashion.
Jacobs and music are inextricably linked, from tapping Cher and Missy Elliott for his ad campaigns, to dressing fashion icons Lady Gaga, Cardi B and Nicki Minaj. With a legacy that spans over three decades, Jacobs is a preeminent figure in fashion and music, perfectly embodying the spirit of the Fashion Trailblazer Award.
As part of the 2019 “VMAs,” Jacobs and his design team are working with MTV to create a multimedia activation on the red carpet highlighting his creative vision. The on-the-ground experience will have a dedicated photographer and highly-stylized elements designed to travel across social platforms.
