M&M’S®, proudly part of Mars, announced the next phase of its partnership with music megastar and cultural trailblazer, Lil Nas X.
Mars and Lil Nas X will unveil limited-edition M&M’S Packs inspired by their shared mission to bring people together through colorful fun and music. Lil Nas X said:
Growing up I would have never thought my face would be on M&M’S but here we are, and it’s amazing.
I can’t wait to share these new M&M’S packs with my fans, and I love that we’re giving back to the art and music communities at the same time.
The Lil Nas X and M&M’S pack collaboration will specifically benefit the country’s largest annual public arts project, the Sing For Hope Pianos, which arranges artist-designed pianos in public spaces to encourage connections through impromptu music-making. In celebration of the new packs, illustrator and designer Patrick Freeman and Julie Diaz Petta from New York’s Gay and Lesbian Center’s Youth Pride Chorus have co-designed a M&M’S x Lil Nas X inspired piano.
The limited-edition packs include a custom one-pound blend of pastel colored blue, pink and purple lentils, which, in addition to the classic M&M’S “M”, feature Lil Nas X‘s face, butterflies, and heart graphics. The chocolate candies are housed in a commemorative, one-of-a-kind box that pays homage to his Long Live Montero tour.
