Committed to spreading a cultural moment of positivity and keeping families and communities nourished during these challenging times, the California Milk Processor Board (CMPB), creators of the iconic got milk? and Spanish-language toma leche campaigns, are extending their efforts into an initiative directly centered on delivering the brighter side of news.
To launch the campaign, ABC’s celebrated ‘Black-ish’ actress and Hollywood’s youngest executive producer Marsai Martin went behind-the-scenes to serve as creative advisor, AKA Boss Lady, AKA Broadcast Queen to “Glass Half Full News” weekly episodes, where kids spread their contagious innocence and positivity with uplifting news segments, such as their greatest discoveries about their families, arts, culinary adventures, fashion, fitness, and their imaginary trips during lockdown, with milk being their trusted drink of choice to fuel them.
“Glass Half Full News” will also feature Mexican-American singer and GRAMMY and Latin GRAMMY-nominated artist Ángela Aguilar as got milk?/toma leche’s ambassador and special guest star on the “El Vaso Medio Lleno Noticias edition. Aguilar, of the beloved “La Dinastía Aguilar’ family, shares what she’s been doing during quarantine and demonstrates her new way of living to keep herself happy, fostering new hobbies and looking at things in a positive way – with a spark of adventure, joy, and hope.
Tapping the contagious positivity, resilience, and spark of imagination that children embody to help keep our spirits up during this unprecedented time, and of course, demonstrating how a glass of milk can fuel the way, the show is culturally attuned for today’s diverse California kids and their families.
Gleaning universal insights and infusing nuances to also offer unique culturally-relevant Spanish-language episodes via “El Vaso Medio Lleno Noticias”, starting today, got milk? and toma leche will release segments on www.ghfnews.com and “El Vaso Medio Noticias” on www.vmlnoticias.com, respectively.
