Mattel, Inc., a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels® and Barbie® brands.
The first titles, including a Western-style manga graphic novel series inspired by Hot Wheels and new stories featuring characters from Barbie, are set to debut in print in 2026. These series will feature fresh artwork and original stories, bringing the cherished brands to new audiences in innovative formats.
