“I love you, you love me…,” he’s back the loveable Barney is coming back in 2024, Mattel has announced.
Mattel’s comprehensive revitalization of the Barney brand will span television, film, and YouTube content as well as music and a full range of kids’ products including toys, books, clothing, and more. Apparel and accessories for adult fans, featuring classic Barney, are also in development.
Mattel will relaunch Barney to a new generation with a brand-new animated series, set to debut globally in 2024. Created for preschool kids, the series will feature the ubiquitous purple dinosaur and friends, introducing new audiences to the world of Barney through music-filled adventures centered on love, community, and encouragement. The series will be co-produced by Corus Entertainment’s Nelvana, a leading international producer and distributor of children’s animated and live-action content, together with Mattel Television and executive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm, Doug Murphy, and Pam Westman for Nelvana.
