Max will bring Gotham to life in San Diego to celebrate the highly anticipated upcoming HBO®Original series THE PENGUIN, starring Colin Farrell, debuting this September.
Starting Thursday, July 25, THE PENGUIN will begin its takeover with an exclusive experience by recreating Gotham’s famed Iceberg Lounge, deploying a Gotham Ice truck in front of the San Diego Convention Center, and partnering with local businesses for bespoke giveaways.
Additionally, Max will host a panel in Hall H featuring the cast and executive producers of THE PENGUIN, where the official trailer for the series will premiere.
Details on THE PENGUIN takeover, below!
- On Friday, July 26 and Saturday, July 27, Max, in partnership with Giant Spoon, will transform the Bloom Nightclub into Gotham’s famed Iceberg Lounge. Upon arrival at “The Iceberg Lounge” Experience, guests will enter the “Iceberg Descent,” created in partnership with BUCK and VT Pro Design, an immersive experience filled with special effects, haptic technology, interactivity and exclusive content displayed on Samsung big screen TVs. This multi-sensorial, subterranean descent drops users into Gotham’s notorious Iceberg Lounge lobby to navigate through the wreckage left by The Riddler at the end of The Batman (2022) film to reach the party deeper within.
- Fans will party with Oz’s crew by venturing through the dark corners of the club for a chance to be inducted into the Penguin’s inner circle… if they dare. This multi-room experience offers complimentary drinks, live DJ sets, exclusive giveaways including a Jefferson’s Bourbon tasting, and photo opportunities including Oz’s iconic purple Maserati — giving partygoers an unprecedented glimpse into Gotham’s criminal underworld. By exploring the main club, guests can discover a password that will give them access to the inner sanctum, 44 Below, the club within the club, diving deeper into the world of THE PENGUIN.
- Max is providing 21+ adult fans with three ways to get a chance to receive an invitation to “The Iceberg Lounge” from today through Saturday, July 27.
1. You now register on 1iota.com for an exclusive invitation to Gotham’s hottest nightclub, available on a first-come, first-served basis.
2. From Thursday, July 25 through Saturday, July 27,Max, in collaboration with Map 360 Collective, is partnering with select local establishments to offer specialty cocktails, bespoke swag and a chance to attend “The Iceberg Lounge” Experience through a limited number of scratch-off tickets. Below are the partners and their locations:
Gaslamp Pizza | 505 Fifth Ave, San Diego, CA 92101
Sunday – Thursday: 10:00 a.m. – 3:00 a.m.
Friday – Saturday: 10:00 a.m. – 4:00 a.m.
The Butcher’s Cut | 644 Fifth Ave, San Diego, CA 92101
Sunday – Thursday: 4:00 p.m. – 10:00 p.m.
Friday – Saturday: 4:00 p.m. – 11:00 p.m.
Osteria Panevino | 722 Fifth Ave, San Diego, CA 92101
Sunday – Thursday: 4:00 p.m. – 10:00 p.m.
Friday – Saturday: 4:00 p.m. – 11:00 p.m.
Prohibition 1920 | 548 Fifth Ave, San Diego, CA 92101
Monday – Sunday: 8:00 p.m. – 1:30 a.m.
3. From Thursday, July 25 through Saturday, July 27, the Gotham Ice Truck located in Downtown San Diego (exact location to follow) will offer free Slush Puppies to beat the heat. The cups will feature a QR code, providing a chance to receive an invitation to “The Iceberg Lounge” Experience, revealing the truck’s true inspiration in the spirit of Oz Cobb’s dealings himself: guiding patrons to The Penguin’s exclusive nightclub.
Will there be a Panel? Of course, details below!
- On Saturday, July 27, Max will host “The Penguin Panel” at the San Diego Convention Center in Hall H from 4:45 p.m. to 5:45 p.m. Panelists will include Colin Farrell (Oz Cobb aka “The Penguin” and executive producer – virtually), Cristin Milioti (Sofia Falcone), Rhenzy Feliz (Victor Aguilar), Matt Reeves (executive producer), Lauren LeFranc (showrunner and executive producer), and Dylan Clark (executive producer). The highly anticipated official trailer for the series will be released during the panel, which will be moderated by Josh Horowitz, host of MTV and the “Happy Sad Confused” podcast.