In celebration of the Fall/Winter 2020 collection, GUESS introduces Michele Morrone as the new worldwide face of GUESS Men’s.
Morrone is an international actor and singer who is best known for his lead role in the successful Netflix film 365 Days, one of the most popular movies in Netflix history that is currently streaming in over 200 countries.
Staged under the creative guidance of GUESS Chief Creative Officer Paul Marciano, the holiday advertising campaign was shot by fashion photographer Nima Benatiin her first campaign with GUESS, at the breathtaking Villa Erba in Lake Como, Italy. Once the home of internationally renowned movie director Luchino Visconti, this historic villa was the perfect setting for an iconic campaign and a fundamental inspiration forPaulMarciano’ slove of Italian movie history.
These GUESS images will be featured in upcoming issues of top international fashion and lifestyle magazines and in GUESS retail stores.