Just in time for Earth Day, Michelob ULTRA Pure Gold, the first nationally available USDA certified organic lager have teamed up with global superstar Maluma on a hot new anthem song titled “Rumba (Puro Oro Anthem)” in celebration of its organic lager now being brewed with 100% renewable electricity from solar power.
The sol-ful anthem is the first-ever song to feature the roaring sounds of the sun. Yes, the sun actually makes its own unique sound, and it’s been captured in this track which is now available to stream on all your favorite music streaming platforms including Apple Music.
On Earth Day, Thursday, April 22, as the morning sunrises, fans can head to Maluma’s YouTube channel to tune in to the world premiere of the “Rumba (Puro Oro Anthem)” film. Michelob ULTRA Pure Gold and Maluma will also be giving away Limited Edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older. Follow @MichelobULTRA and @Maluma on social media for more information on how to win one.
This announcement reinforces Anheuser-Busch’s commitment to achieving its 2025 Sustainability Goals. In addition to solar power, the brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives.
