Michelob ULTRA, the country’s fastest-growing beer brand, unveiled its new Super Bowl commercial reinforcing that fitness can be enjoyed.
The :60 spot stars late-night TV host Jimmy Fallon as he learns that fitness can, in fact, be fun with the help of friends like John Cena, The Roots, Usain Bolt, Brooks Koepka, Kerri Walsh Jennings and Brooke Sweat.
Titled “Jimmy Works It Out,” the new ad highlights the brand’s belief that all the hard work you put in at the gym, on the track, in the studio or wherever you spend your time being active is only worth it if you enjoy it – especially when you can cheers with a refreshing and great tasting Michelob ULTRA afterward.
In the commercial, viewers will see Fallon embark on a series of inherently fun workouts with professional wrestler and actor John Cena, all of which are followed by a round of light, refreshing Michelob ULTRAs. With only 95 calories and 2.6 carbs, Michelob ULTRA is the perfect beer with which to celebrate your hard work in the gym, on the court and beyond.
This year marks the fifth consecutive Super Bowl appearance for Michelob ULTRA and is the most airtime the brand has had in the game to date.
