Michelob ULTRA, the fastest growing beer brand in the U.S. that stands for active enjoyment, and the National Basketball Association (NBA) announced a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA.
The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the arena and share in the excitement of the game.
While fans can’t physically attend games in Orlando due to social distancing protocols, “Michelob ULTRA Courtside” will give fans special access to games throughout the season. Starting Thursday, July 30, fans can visit www.ultracourtside.com and follow Michelob ULTRA’s social channels for details on how to win access as well as additional exclusive giveaways and experiences.
The NBA will announce more details about the virtual fan experience in the coming days.
The 2019-20 NBA season resumes Thursday, July 30. For the complete game and national television schedules for TNT, ESPN, ABC and NBA TV, visit NBA.com.