Michelob ULTRA the official partner of the NBA has teamed up with NBA Jam to bring all the nostalgic feels to basketball fans everywhere during NBA All-Star 2022 in celebration of the league’s 75th anniversary.
Through a fire partnership with NBA JAM and some of the ’90s most legendary players, personalities, and artists, Michelob ULTRA is encouraging fans to “Enjoy it Like It’s 1993” by bringing the joy of the game to life both virtually and on the ground in Cleveland.
To encourage people to ‘Enjoy It Like It’s 1993’ – the year NBA JAM came to the masses – the superior light beer is on the ready to take fans on a joyful journey through the ’90s:
- NBA JAM-inspired, limited-edition cans featuring iconic catch phrases and images from the game will be available only in select local bars around Cleveland, Rocket Mortgage FieldHouse and Boom Shaka Laka’s barcade during NBA All-Star 2022.
