Miller Lite, the light beer synonymous with “great taste,” is bringing its iconic beer taste where it belongs – the grill. Introducing Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal.
To bring real beer taste to the grill, actual Miller Lite is reduced down into a concentrated form which then coats Miller Lite Beercoal with the iconic taste of the original light beer. When burned, this special charcoal releases the taste of Miller Lite wrapping whatever you’re grilling in a smokey beer blanket suitable for summer.
Ahead of Memorial Day weekend, Miller Lite Beercoal will be available starting May 24 at MillerLiteBeercoal.com and can be purchased nationwide for only $11.99 MSRP (+ shipping), while supplies last. Miller Lite will offer periodic online product drops through May 27. Miller Lite Beercoal comes in 4 lbs. packs and are for use in standard charcoal grills.
