NMiller Lite launched a powerful new campaign focused on reimagining the iconic “It’s Miller Time” for today’s generation of drinkers.
The campaign makes a bold statement about consumers’ dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as “The Original Social Media.”
Additionally, Miller Lite is “going dark” on its social media accounts, taking a break from posting on its Twitter, Facebook, and Instagram channels to further encourage fans to embrace an in-person Miller Time with friends. Social media influencers will also be deployed to amplify the new campaign to encourage and inspire Miller Time amongst friends.
With only 96 calories and 3.2 grams of carbs, Miller Lite is the perfect beer to enjoy Miller Time with your friends, at the bar, over a beer.