Kansas City Chiefs and Tampa Bay Buccaneers may be facing off on the field during the Super Bowl, but the real rivalry is between Miller Lite and Michelob Ultra.
Miller Lite is responding to Michelob Ultra’s Big Game ad by releasing a campaign of its own featuring a 836-character URL proven to burn the single calorie difference between Miller Lite’s 96 calories and Michelob Ultra’s 95 calories. Yes, burning one calorie is as simple as typing in a ridiculously long URL.
The campaign reminds drinkers that enjoying a beer with more taste is worth the one extra calorie, and beer drinkers are encouraged to type the URL during Michelob Ultra’s ad on Sunday, February 7 to get a six-pack of beer on Miller Lite.
You may be wondering, “can I copy and paste the URL?” The answer is, NO.
Miller Lite has opted to make it near-impossible to copy and paste. Instead, Miller Lite will only release the URL as an image with a full-page ad in the New York Times, as well as the Milwaukee Journal-Sentinel and St. Louis Post-Dispatch, Miller Lite, and Michelob Ultra’s respective hometown newspapers. Check out the URL, below, no we won’t type it out.
