Inspired by the new Illumination film, Minions: The Rise of Gru, the Minions, in collaboration with Universal Brand Development, have teamed with graphic artist Verdy, the founder of streetwear labels Girls Don’t Cry and Wasted Youth, to launch the Verdy x Minions capsule collection exclusively at Universal Studios Hollywood, beginning June 17, and at Universal Studios Japan, beginning June 24.
Verdy said:
I’m happy to continue my relationship with Illumination’s Minions.
Having my character Vick made into a mascot and interacting with the Minions characters at the Universal Studios theme parks in Hollywood and Japan seems unreal. It is a dream come true.
Pairing two global brands, both with massive appeal, the Verdy x Minions collection reunites the mischievous Minions with Verdy’s signature character Vick after a record-setting sell-out collaboration between the two style icons in 2020. The limited run will feature tees, hoodies, long-sleeve shirts, hats, accessories, and skate decks brought to life with graphics featuring new Minion Otto paired as a duo with Vick.
Additional designs include the larger-than-life Minions featured on long-sleeve tees, as well as graphic tees and jackets with a re-imagined design of Verdy’s yellow rose in a can with the Minions creating mayhem around it.
