To bring Pepsi Zero Sugar to the world’s biggest stage during Super Bowl LIV, Pepsi teamed up with the esteemed Missy Elliott and Grammy-Award winning breakout star H.E.R., two titans of modern music, who, with co-producer Timbaland, created a bold new version of the classic hit “Paint it Black.”
The new version will be the soundtrack to “Zero Sugar. Done Right.,” a music-video inspired 30-second Super Bowl commercial promoting the new matte black Pepsi Zero Sugar can that houses the same refreshing flavor of Pepsi that people love.
With the Pepsi Zero Sugar commercial, featuring Missy Elliott and H.E.R., Pepsi continues a rich history of its commitment to music and pop culture. In the days leading up to Super Bowl LIV and The Pepsi Super Bowl LIV Halftime Show performance, Pepsi will host the Pepsi Zero Sugar Super Bowl LIV party featuring Harry Styles with special guests Lizzo and Mark Ronson and a number of parties at Pepsi Zero Sugar Neon Beach at the Clevelander Hotel – featuring Snoop Dogg, Lil Jon, Fat Joe, Farruko and many more.