M&M’S®, proudly part of Mars, has announced that the brand is kicking off 2023 with a return to Super Bowl.
Mars has a history of celebrated ad campaigns debuting around the Super Bowl, one of the biggest consumer stages in the world. Most recently, in 2021, M&M’S “Come Together” spot was ranked #4 on USA Today’s Ad Meter, and in 2020, the SNICKERS® “You’re Not You” 2010 spot, was ranked as the #1 best Super Bowl commercial over the last twenty-five years by USA Today.
The new 30-second spot, produced by BBDO New York, will air during the third commercial break in the second quarter of Super Bowl LVII, which will be broadcast on FOX on Sunday, Feb. 12, 2023. It will be just one part of an extensive, immersive campaign throughout the month surrounding Super Bowl.
Mars is also further contributing to Super Bowl Sunday’s festivities through the PEDIGREE® brand, the number one brand of dog food and treats in the world, and the TEMPTATIONS™ brand, both of which are proudly part of the Mars family. The PEDIGREE brand will continue its long-standing tradition of sponsoring the adorable Puppy Bowl, where the TEMPTATIONS Kitty Sky Box will be featured throughout the game so fans can feel as if they’re in the center of all the action. Puppy Bowl XVII will air before the game on the Discovery Channel at 2pm ET/11 am PT.
