LA Dodgers baseball star Mookie Betts has officially launched his own YouTube channel, joining a growing list of pro athletes, celebrities, and influencers opting to create/produce their own content to promote and showcase their brands.
To generate this content, including inside looks at Betts’ training, personal life, and philanthropic work, Mookie is relying on Viral Nation Creator Studio, a platform that uses artificial intelligence to create high-quality, engaging videos designed for the digital-first era. This is a second-of-its-kind partnership for an active MLB athlete, following Viral Nation Creator Studio’s collaboration with Seattle Mariners’ star center fielder, Julio Rodriguez. The partnership with Betts demonstrates that pro athletes and traditional celebrities are increasingly turning to professional content studios to diversify their personal brand, as they see high value in connecting with fans and brands on digital platforms.