MTN DEW® is celebrating what makes the United States great this summer by releasing the DEWnited States Collection, a limited-edition bottle series representing all 50 states. Influenced by DEW fans and the pride they have in their home states, each collectible bottle of specially marked Original MTN DEW® and Diet MTN DEW® features artwork unique to the state it represents.
Knowing DEW Nation loves collecting and lives for a challenge, DEW is also offering $1001 when they collect all 50 bottles. In addition, the brand is releasing MTN DEW LIBERTY BREW, a blend of 50 different signature flavors combined in this limited-edition DEW.
To launch DEWnited States, DEW has created more than 450 unique creative assets across the campaign, including video content, digital and social ads, in-store displays and more, customized for each state. DEW is launching 50 unique, 15-second digital advertisements rolling out today through July and a new, 15-second national television spot.
Throughout the summer, fans across the U.S. will have other opportunities to see the unique elements of their states come to life, including DEWnited States Snapchat filters; partnership with key, national retailers offering customized DEWnited States gear and augmented reality experiences; and a presence at DEW Tour showcasing the DEW action sports athletes’ home state pride.
Fans have the opportunity to not only show off their love for where they are from, but also get $100 pre-paid gift card when they collect all 50 bottles. To earn the gift card, fans purchase specially marked DEWnited States products, visit Dewnited.com, enter the code, scan the label and get a $100 pre-paid gift card.
Collectible DEWnited States bottles of Original MTN DEW, Diet MTN DEW and MTN DEW LIBERTY BREW are available at retail stores nationwide in 20 oz. bottles, 16 oz. bottle multipacks and .5L bottle multipacks. Products are available for a limited time. MTN DEW LIBERTY BREW is not a part of the promotion.