The National Football League and Betches Media, the leading platform for women’s content and culture, announced a new media partnership to continue to grow the league’s female fan base.
The collaboration reflects the NFL’s and Betches’ commitment to redefining the sports fan experience for women following the launch of Betches Sports. As an NFL media partner, Betches will produce content that enables millennial and Gen Z women to tap into exciting NFL moments, while also unlocking its passionate community of female sports fans to brands interested in reaching this key audience.
Through the relationship, Betches will have access to the league’s key tentpole events such as the Super Bowl and the NFL Draft so that Betches can create and produce new and dynamic content. This content will blend the excitement of football season with Betches’ signature wit and humor, featuring original video series, social and digital campaigns, interviews with athletes and talent, and more. The content is slated to roll out across Betches platforms starting with the 2025 Pro Bowl Games.
The media partnership comes on the heels of Super Bowl LVIII’s record-breaking increase in female viewership, with women representing almost half of the total audience. With traditional sports media remaining largely male-dominated, Betches launched Betches Sports earlier this year — a space for female sports fans that highlights all sports and the culture behind them. NFL Football is the most popular sport among the Betches audience, with a majority identifying as fans of the League.