Global sensation Tate McRae is the newest face of Neutrogena®.
McRae said:
I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young. What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin.
That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.
This announcement marks the debut campaign under Neutrogena’s bold new positioning, ‘Beauty to a Science,’ which exemplifies the brand’s 90-year history of developing advanced clinical science while designing incredible product experiences.
Neutrogena’s new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel. This commemorates Hydro Boost’s 10th anniversary as one of the brand’s top-selling facial moisturizers, which jumpstarted the hyaluronic acid ingredient category.
