New Line Cinema’s widely acclaimed horror thriller “IT” smashed the record books with stunning opening weekend numbers on both the domestic and international fronts, it was announced by Sue Kroll, President Worldwide Marketing and Distribution, Warner Bros. Pictures. Based on Stephen King’s beloved perennial bestseller, the film took in an estimated $189.4 million worldwide.
Domestically, “IT” scared up an astounding $123.1 million, crushing multiple records in its first weekend, starting with $13.5 million Thursday night previews, which made history as the highest horror preview; the largest R-rated preview; and the top September preview ever.
Through the weekend, the milestones continued to mount, just a few of which include: the top horror film opening ever; biggest September opening for a film of any genre; and highest non-holiday weekend release for an R-rated film. On its own, “IT” surpassed the all-time industry record gross for a post-Labor Day weekend. In addition, “IT” now stands as New Line Cinema’s highest opening ever, and moviegoers looking for the biggest scares gave IMAX® their #1 opening weekend in September. The records had begun falling even before release, as “IT” became the top horror pre-seller ever and Fandango’s top September pre-seller ever for any genre.
Internationally, “IT” also saw huge releases in 46 markets, topping the box office in virtually all of them. Taking in an extraordinary $66.3 million, “IT” had the largest opening ever for a horror film.
Among the other benchmarks are: the highest opening weekend for a horror film and top September debut ever in Russia and Australia; the biggest horror film debut in Brazil, Holland and Poland; and Warner Bros. Pictures’ largest opening for 2017 in 19 markets, including Russia, Australia, Spain, Poland, Norway, Belgium, Finland, Denmark and Chile. Anticipation is high in major markets yet to open, including Sweden, Mexico, France, Argentina, Germany and Italy.
