Mountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed. MTN DEW ICE is a marquee addition to the PepsiCo portfolio and the answer for those looking for a thirst-quenching lemon-lime flavored beverage to keep them invigorated throughout the day.
To launch MTN DEW ICE in a bold way, Mountain Dew will host a one-of-a-kind event in Brooklyn on Jan. 18. The immersive activation will feature an interactive ice installation with a bucket-list worthy payoff: a surprise iHeartRadio performance by one of the biggest names in hip-hop.
Dew Nation can score tickets to the performance starting tomorrow on the iHeartRadio website or participate in the action by tuning into the live stream at www.iHeart.com. A 360-degree marketing program will follow the launch of MTN DEW ICE.
MTN DEW ICE drops in retail stores nationwide on Monday, Jan. 15 in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes, with 100 calories per 12 ounces. MTN DEW ICE charges your senses as a lemon-lime flavored carbonated soda with caffeine.
