Neymar Jr. Joins Forces with Superdry To Front Organic Cotton Underwear Collection

GLOBAL SUPERSTAR NEYMAR JR. JOINS FORCES WITH SUPERDRY TO FRONT ORGANIC COTTON UNDERWEAR COLLECTION

Brazilian football star Neymar Jr. joins the Superdry family in a three-year global deal that champions sustainability with a 100% organic underwear and sleepwear collection.

The partnership marks a milestone in Superdry’s history, which will see the brand kick start 2021 by amplifying the message of sustainable style to a global audience. Joining forces with the footballing legend and style icon will further promote Superdry’s sustainable vision for the future of fashion. Superdry has pledged to become a 100% organic cotton brand by 2030 and is already supporting 400 farmers in India, in a transition to organic farming, as part of the brands Grow Future Thinking initiative.

The relationship with Neymar Jr will see Superdry commit to supporting a cause close to the footballer’s heart, the Instituto Projeto Neymar Jr. (iNJR) based out of the Jardim Glória neighbourhood, in Praia Grande, where Neymar Jr grew up. Currently, the non-profit civil association has over 2,000 children registered. It works to expand opportunities for children, adolescents, and their families who live in a situation of social vulnerability, through education, culture, sport, and health.