The NFL, in partnership with award-winning production powerhouse, NEON16, led by multi-platinum-selling creatives One Six and hitmaker, Tainy, announced the first-ever Por La Cultura Mixtape: Volume 1.
The compilation, headlined by chart-topping artists, Will.I.Am, Anthony Ramos, El Alfa, Yandel, Snow Tha Product, Trueno, and others, and flanked by leading producers Albert Hype, Jodosky and Chael, features exclusive tracks that capture the excitement and essence of Latino culture while celebrating the sounds of the game in new and modern ways.
The collaboration comprises 10 exclusive tracks, including hit single “Rómpela” featuring Yandel, El Alfa and Will.I.Am and released earlier this season as the backdrop to the NFL’s “Por La Cultura” campaign spot, “The Celebration.” The second single to launch is “Latino Activo” led by actor and recording artist, Anthony Ramos, an upbeat ode to the energy and passion Latino fans bring to the game every week. Other songs in the compilation boast a similar, modern Latin sound drawing from reggaeton, trap, dembow, Latin pop, house, edm and crossover rhythms. The music will be used at the league and club levels throughout the season, enhancing in-game elements, marketing activations and social media content among others.
The Por La Cultura Mixtape: Volume 1 compilation includes the following tracks:
- “Rómpela” Will.I.Am, Yandel, El Alfa; produced by Chael
- “Quién Si No” Trueno; produced by Tatool
- “Ballin'” Kris Floyd; produced by Albert Hype
- “Matando al Rookie” Aux; produced by Jovaan
- “Latino Activo” Anthony Ramos; produced by Bobby Love
- “Rompa” Jodosky; produced by Jodosky & Calle
- “Like a Champion” Chicocurlyhead; produced by Albert Hype
- “Pa’ Tras” Snow Tha Product; produced by Albert Hype
- “Vamo’ a Ser Leyenda” Dj Cornetto; produced by Dj Cornetto