Nickelodeon and The Pantone Color Institute have partnered to create official SpongeBob Yellow and Patrick Star Pink colors in commemoration of the 20th Anniversary of SpongeBob SquarePants, one of the most iconic TV series and characters ever created.
Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the “Best Year Ever”—a tribute to the number-one kids’ animated series on TV that has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.
SpongeBob’s 20th Anniversary also features the Friday, July 12, premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, “The SpongeBob Movie: It’s a Wonderful Sponge,” opening in May 2020.
In celebration of the SpongeBob Yellow launch, Nickelodeon is asking fans to show their love of SpongeBob by wearing their #SpongeBobYellow on Tuesday, June 4 and post their looks to @SpongeBob on Twitter, Facebook and Instagram.
In addition to the Pantone Color Institute partnership, Nickelodeon also collaborated with artists around the world to create unique interpretations of SpongeBob.
Brazilian-born, Miami-based international pop artist Romero Britto reimagined SpongeBob in his trademark vibrant, bold and colorful patterns. Britto creates art to reflect his optimistic view of the world around him, and his iconic style has been described in the media as exuding “warmth, optimism and love”. Britto’s SpongeBob mixed-media art installation will be exhibited at a pop-up SpongeBob experience in Los Angeles later in the year; and Viacom Nickelodeon Consumer Products (VNCP) is in discussions with partners to translate his original SpongeBob creation to product.
In addition to Britto, UK-born artist, Jon Burgerman, known as the purveyor of doodles, created 50 SpongeBob pieces in his unique ‘doodle’ art style.
In Asia, Secret Fresh–a collective of Filipino artists representing a variety of mediums, including graffiti, comics, film, animation, music, architecture, sculpture, fine art and design– also collaborated with Nickelodeon on the project. Secret Fresh’s artists used SpongeBob as inspiration for limited-edition art, toys and prints.
Artists include Christian Tamondong and Ronald Ventura alongside 20 other artists whose expressions of SpongeBob ranged from canvas paintings to porcelain and polystone figurines. The pieces will be showcased at an upcoming Secret Fresh gallery exhibition, and VNCP are in discussions with retailers to bring the creations to stores across Asia.
