Nickelodeon is commemorating 25 years of SpongeBob SquarePants with an immersive larger-than-life tribute to the original pilot episode, that sparked the global pop culture phenomenon at San Diego Comic-Con 2024.
Its 1,800 square-foot booth (#4113) on the convention center floor will re-create and transport fans into the “Help Wanted” episode with 3D animation, augmented reality (AR), and replicas of SpongeBob’s pineapple home, The Krusty Krab and the Barg’N-Mart.
Every day of the convention, Nickelodeon’s booth will feature a slow-motion video opportunity inside SpongeBob’s 20-foot-tall pineapple home, where attendees will virtually pump weights to prepare for the big job interview; a photo opportunity on The Krusty Krab Mast; an interactive game inside The Krusty Krab, where fans can virtually feed hungry anchovies in a race against the clock; a Barg’N-Mart retail area, where attendees can purchase a variety of exclusive Nick gear and one-of-a-kind collectibles; costumed character appearances; and autograph signings with the cast and producers of SpongeBob SquarePants, and hosts of Avatar: Braving the Elements podcast.