Nickelodeon has launched a brand-new campaign featuring its most beloved characters and live action stars to build awareness on the importance of counting kids and babies in the 2020 Census.
Nickelodeon’s multiplatform campaign includes a public service announcement, airing across Nickelodeon’s ecosystem of linear, social and digital channels, and features a lineup of Nick’s beloved characters from SpongeBob SquarePants, The Casagrandes, Dora the Explorer, PAW Patrol and Blue’s Clues & You! and stars from Tyler Perry’s Young Dylan, All That and Danger Force.
The goal of the 2020 Census is to count everyone who lives in the United States as of April 1, 2020 (Census Day). Census statistics are used to determine [funding for schools, hospital and early learning centers.