Nicki Minaj is bringing her artistry and influence to the world of sports betting through a multi-year, global partnership with MaximBet.
Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold. A lifelong sports fanatic, Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences, and branding all designed to bring together entertainment, sports, celebrity, and betting.
MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with iconic, international media company, Maxim. As part of the business venture, Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious plans for iGaming.
MaximBet is currently live in the state of Colorado with market access in 11 additional U.S. States and the Canadian province of Ontario. MaximBet is the only true lifestyle sports betting brand in the industry, rewarding players with real-life, “money can’t buy” experiences. The ground-breaking partnership with Minaj will allow the company to accentuate that even more.