Old Spice has teamed up with Shadowhunters actor, Alberto Rosende to launch the first-ever Old Spice Spanish language ad.
As part of the “Never Let a Friend Lose His Swagger” campaign, Alberto plays the main character in the Working Late spot.
Some experts say that giving up on close male friendships is one of the first signs that their confidence – and Swagger – is being lost. To support the campaign, Old Spice commissioned a national study to dig deeper into today’s “Guy Trap” that’s sweeping the nation … and perhaps the world.
- 92% of guys feel it’s important to maintain their guy friendships, yet 79% of guys are spending less “guy time” as they get older!
- Not only are men skipping nights out with their mates, they’re skipping them more often.
- In the last 12 months, men have spent more time working overtime (31%), binge watching TV (28%) or playing their favorite video game (28%). But only 13% have spent more time with their best guy friend..