PATRÓN Tequila—the world’s number one ultra-premium tequila—is celebrating Día de Muertos with a compelling story, narrated by Mexican actor, Eugenio Derbez, that highlights the traditions of honoring ancestors through the journey of the Calavera bee.
In accordance with ancient beliefs, each year on November 1-2 in Mexico, the veil between the two worlds—the worlds of the living and the dead—is lifted as people come together to welcome back the souls of their ancestors in a celebration of life for Día de Muertos. The holiday is observed through food, drinks, and rich symbolism including the Calavera, an ornate representation of the human skull.
Inspired by the origin myths and iconography of Día de Muertos and formed by the Mexican heritage of PATRÓN tequila, comes the story of the PATRÓN Calavera bee written by the extraordinary Isabel Zapata, a Mexico City native, essayist, and poet, paired with unique animated designs created by Mexican artist, Lugar de Huida, and voice narrated by Mexican actor, Eugenio Derbez.
Derbez said:
It’s an honor to be joining PATRÓN to celebrate Día de Muertos. As someone who is very proud of his Mexican heritage, I’ve always been inspired by the commitment PATRÓN has made to the tradition of its Mexican craftspeople and tequila-making process, staying true to their Mexican roots.
With this story, PATRÓN offers an artistic interpretation of the rituals and celebration of Día de Muertos, a holiday dear to me, underscoring the passion and soul of Mexico in a unique way.