PATRÓN, the world’s number one ultra-premium tequila, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace for wine and spirits, to launch its first-ever NFT, unlocking a bottle of the limited-edition PATRÓN Chairman’s Reserve.
This a one-of-a-kind, exclusive blend is an incredible aged tequila reserved for the most discerning fans. It has, until now, never been released to the public, and purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve. A complex yet delicate tequila, made of 100% Extra Añejo, this release is the ultimate form of luxury, and is so rare that it will never be replicated again.
Only 150 individually numbered bottles of this exquisite tequila will be available exclusively on BlockBar.com.
The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered by the PATRÓN familia, and beautifully packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels that allow light to illuminate the liquid inside. The stunning packaging artwork is inspired by PATRÓN tequila’s birthplace in Atotonilco el Alto, Mexico with imagery evoking the Jaliscohighlands, the PATRÓN Hacienda and agave fields. Constructed of dark, polished hard wood, hammered metal and luxurious engraving and inlays, the package itself is an object of art and desire.
The Chairman’s Reserve offering from PATRÓN marks the first tequila brand available on the BlockBar.com platform 
The Chairman’s Reserve offering from PATRÓN marks the first tequila brand available on the BlockBar.com platform
The first-ever tequila NFT from PATRÓN will drop on https://blockbar.com/brands/Patron at 10AM EST on Tuesday 25th January, first come first served. The NFT priced at 1.5 ETH (approx. $4,500) may be purchased from BlockBar with Ethereum (ETH) or by credit card.