Summer is coming and Corona are kicking it off with an all-new campaign, “La Vida Más Fina” starring Pedro Pascal, it highlights the bilingual acting talents of the Emmy Award–nominated and SAG Award winner.
Pascal’s playful delivery and laid-back style punctuates the core theme of the campaign that La Vida Más Fina (translated as “The Fine Life”) is a state of mind — an active choice to let go and find the fine in life all around you.
Pascal said:
I’m proud to partner with an iconic brand like Corona. Working with Corona is a reminder to sit back, let go, and appreciate the moment, and I couldn’t be more proud to help define the next chapter of La Vida Más Fina.
As is printed on every bottle and can, Corona is crafted to be La Cerveza Más Fina (the finest beer), and the campaign brings this classic positioning to life in bold new ways.
