In 1992, PEPSI® partnered with Shaquille O’Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years and Shaq is as buzzy as ever – recently showing love to Pepsi Minis with 90’s icon Skee-Lo and having his Magic #32 raised to the rafters last week – the Big Diesel continues to be at the center of sports culture.
Now, Pepsi is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom-built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These aren’t just another pair of custom kicks, though – these size 22 Reeboks are tailor made for the larger-than-life Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER be able to bring them with him to enjoy wherever he goes.
With the help of Shoe Surgeon, an original pair of Reebok PUMP Shaq Attaqs has been retrofitted to fit a full Pepsi Mini can into the sole, a feat only possible due to the mammoth size 22 shoe. The Pepsi ‘SNEAK’ER allows Shaq to tote around a Pepsi Mini can so that he can enjoy a crisp and refreshing sip of Pepsi or Pepsi Zero Sugar whenever the urge arises. And while Shaq rocked his Pepsi ‘SNEAK’ER’s on air and in Indy during All-Star Weekend, Pepsi and Shaq are showing love to the fans and pulled more vintage Reebok PUMP Shaq Attaqs from Shaq’s closet for Shoe Surgeon to customize for Pepsi Minis.
An additional 22 shoes will be available for fans to cop this week via a one-time Pepsi sweepstakes. Some of Shoe Surgeon’s key features include:
- Reebok’s iconic “PUMP” has been turned into the Pepsi Globe.
- The custom colorway leverages the iconic Pepsi color palette of electric blue and black, including paint splatter detailing on the outsole, a black and blue Pepsi pattern on the insole, and custom electric blue laces, doubling as a callback to Shaq’s first NBA team, the Orlando Magic, colors.
- On the underside, the main feature is a special electric blue leather chamber that is custom-built to hold a Pepsi Mini can.
