Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation – Nitro Pepsi.
Nitro Pepsi is the first-ever nitrogen-infused cola that’s actually softer than a soft drink – it’s creamy, smooth, and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.
Pepsi announced its intent to use this nitro technology in 2019 and has been working tirelessly to build out this innovation ever since. Finally, Nitro Pepsi will be available nationwide on March 28. Nitro Pepsi will be available in two delicious flavors, Draft Cola and Vanilla Draft Cola, in newly designed cans in both single-serve and 4-pack varieties.
Todd Kaplan, VP of Marketing – Pepsi said:
While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles.
Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.