Pine-Sol has launched the Pine-Sole, a limited-edition collectible sneaker designed for brand superfans by fashion designer, creative director, and artist Vashtie Kola. The sneaker’s sale is a continuation of Pine-Sol’s commitment to driving support for Black women entrepreneurs.
Sold exclusively through the recently launched Pine-Store, the brand’s first-ever merchandise collaboration is available for purchase alongside other must-have gifts and gear for brand superfans with all proceeds1 from the Pine-Store going to digitalundivided, a nonprofit leveraging data, advocacy, and innovative programs to support women of color entrepreneurs and their communities. As a trailblazing entrepreneur herself, Vashtie designed the bold and bright kicks to pay homage to the grunge, skater, and sneakerhead trends of her teenage years while utilizing the brand’s well-known green and yellow scheme with its signature pine tree icon – embracing Pine-Sol’s heritage in a fresh way.
Committed to giving back to Black women entrepreneurs, Pine-Sol sought to collaborate with Kola to help drive its mission home. The limited-edition Pine-Sole collectible sneaker can be found alongside other must-have gifts and gear for brand superfans who are proud to use Pine-Sol to get the deep clean they love at PineStore.com.