Pizza Hut and the upcoming feature film Teenage Mutant Ninja Turtles: Mutant Mayhem are uniting for an undeniably radical collaboration for the highly-anticipated movie as part of a worldwide partnership with Paramount Pictures, Nickelodeon Movies, and Point Grey Productions.
In honor of the film hitting theatres nationwide on August 2, Pizza Hut is reaching new heights – or depths, rather – by testing “Underground Deliveries” for a limited time only in New York City.
With the fictional home of the Ninja Turtles being in an abandoned subway station, it was only fitting for the Underground Deliveries test to take place at a local New York City subway station. Select pizza lovers in Manhattan experienced an underground delivery by texting the Turtle Emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut promptly prepared and delivered the piping hot pizza within minutes directly to the marked “Pizza Drop Zone” within the subway station.
That’s not all, now available is the TMNT: Pizza Power Mobile AR Game, in the game you can deliver to the Turtles for a chance to win pizza and prizes. Using AR technology, the game brings the Turtles to life in the real world for the first time. As a delivery driver in the game, it’s your job to find all four Turtles hiding under virtual manholes in your city, fight the mutants and ultimately deliver the pizza. Collect tips from the Turtles and you could win tickets to the movie or free pizza for a year. Play now on your phone at https://tmnt.pizzahut.com/, no app download is required*.
There’s more, Pizza Hut is unveiling limited-edition movie-themed pizza boxes available for Big New Yorker orders as well as large and medium pizzas. The specialty packaging can be found at participating Pizza Hut restaurants nationwide starting the end of June while supplies last and features artwork of various Ninja Turtle character illustrations. A QR code located on the pizza box will also lead fans to play the new Pizza Power AR game.
