In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.
The Pop-Tarts Día de Muertos box and Printed-Fun designs were created in partnership with Pop-Tarts and Kellogg’s HOLA Latino Business Employee Resource Group, to respect the tradition of this celebration, which originated in Mexico and honors the life of loved ones who have passed.
The Pop-Tarts Día de Muertos limited-edition box will be on shelves beginning in September at retailers nationwide in variations of the following pastry designs:
- Papel Picado, a decorative craft made by cutting elaborate designs into sheets of colorful tissue paper.
- Calaveras de Azúcar, the celebrated sugar skulls.
- Flor de Cempasúchil, the iconic marigold flower.
- Veladora, the Mexican religious candle.
- Alebrijes, the brightly colored Mexican folk sculptures featuring fantastical and mythical creatures.
The festive Día de Muertos Printed-Fun designs appears atop the Frosted Chocolatey Churro flavor, which was inspired by the soft, irresistible pastry and features rich chocolatey cinnamon flavored filling and tender pastry crust.