Jägermeister and Post Malone join forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.”
This multi-channel initiative is the next phase of Jägermeister’s #SAVETHENIGHT initiative and features exclusive content and intimate conversations meant to drive global awareness around the cultural significance of nightlife to local communities.
“Night Lights” was shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). In it, Post reflects on moments and interactions sorely missed, and what it means to him to bring life back to nightlife.
Post will participate in an exclusive, intimate virtual meet and greet via a Meister Drop in on the #SAVETHENIGHT platform, giving a few lucky fans the chance to chat with Post. The award-winning, innovative digital platform on www.save-the-night.com was designed to connect creators and consumers in a personal manner, allowing for deeper connection between artists and fans.
Plus, Post Malone will share his own nightlife story as part of Jägermeister’s “Our Stages, Our Stories” content series, speaking to his early days as an artist and the importance of independent venues as a launchpad for his career. Jägermeister is the official shot of NIVA (National Independent Venue Association) and a proud supporter of #SaveOurStages- the ongoing movement geared towards safeguarding the independent live performance industry throughout the U.S. through the pandemic and beyond. Through “Our Stages, Our Stories” Jägermeister and NIVA are helping to preserve the country’s most historic and iconic venues by shining a light on the individuals and stories that make up the heart and soul of the industry.