Pringles® will advertise for the first time ever during Super Bowl LII on Feb. 4.
As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game day, Pringles is set to introduce Americans to an entirely new way to enjoy their Pringles: “Flavor Stacking.” Each stack is made with a variety of Pringles‘ flavor combinations; for example, fans can combine Cheddar Cheese + Sour Cream & Onion + Jalapeño crisps to enjoy the ‘Hot Tamale Stack’. With so many delicious flavors of Pringles, the stacking possibilities are endless on game day spread.
Yuvraj Arora, senior vice president of marketing for Kellogg’s U.S. Snacks division said:
The Pringles Super Bowl advertisement is an opportunity to show people a fun, new way to enjoy their favorite Pringles flavors with their family and friends. Whether there are four people at home or 30 people at your party, this idea’s ‘now why didn’t I think of that?’ spirit brings a whole new way to snack during the big game this year.
Brian Platt, Group Creative Director of Grey Group New York said:
‘Flavor Stacking’ Pringles is one of those things that seems so stupidly obvious in hindsight. But relatively few people have thought to do it. We’ve harnessed the incredulous reactions after people are introduced to ‘Flavor Stacking’ in an entertaining and hilarious spot.
The spot will mark the official TV kick off for the Pringles ‘Flavor Stacking’ campaign which will run throughout 2018. The effort is the latest example of Pringles’ focus on celebrating fun and encouraging playful behavior.
Super Bowl weekend is a historically strong weekend for the Pringles brand, with in-store dollar and unit sales well above normal levels. Last year’s Super Bowl weekend was the 4th highest weekend in sales for the brand, falling just behind other historically salty snack-oriented weekends such as July 4th and Memorial Day.
