Grammy-nominated artist and entrepreneur Quavo and leading global spirits company Sazerac announce a new-to-world white cognac offering, White X Cognac.
Fresh, modern, and light, White X will be one of the first and only white cognacs available in the United States. The first 100 bottles of White X ever produced will be available via online wine and spirits retailer BlockBar beginning Wednesday, February 7 at 10 AM EST. Presented in a matching limited-edition box, this exclusive offering will be sold for $60.
Traditionally, white cognac has not been publicly available in the United States, greatly limiting access to the spirit for loyal fans. White X seeks to transform the category by ushering in a new era of luxury with a smoother, sweeter, and more mixable white cognac offering made available to all cognac lovers in the US beginning immediately at launch.
Beyond the exclusive BlockBar sale, in early February White X takeovers will kick off across Atlanta at the city’s hottest clubs, bars, and restaurants, in addition to the product being widely available at local off-premise retail stores. Similar drops will happen in Miami, FL (February), Los Angeles, CA (March), New York City, NY (April), and Dallas, TX (May) before White X becomes widely available in all markets across the country beginning in June 2024.
