Rap Snacks, the official “Snack of Hip Hop,” launches the Rap Snacks ICON line with two Notorious B.I.G. potato chip flavors, Big Poppa Cookout BBQ Sauce potato chip and Notorious Honey Jalapeno.
With more icons to come, the Rap Snacks ICON line is an ode to hip hop legends, honoring the genres most influential artists who have left a mark on the industry.
Rap Snack’s launches the Biggie ICON chips in partnership with The Christopher Wallace Memorial Foundation and the Rap Snacks ‘Boss Up’ Foundation. Collaboratively, both foundations will be providing support to organizations from proceeds from the chips.
Spearheading the partnership, Voletta Wallace, Biggie’s mother shares:
I’m happy to announce our partnership with Rap Snacks to create deliciously flavored potato chips packaged with my son’s, Notorious BIG moniker and image. Our primary focus in doing this deal was to assure a portion of proceeds of sales are paid to The Christopher Wallace Memorial Foundation to further our efforts of providing computers, books, and other educational tools to inner-city youth as well as assistance to the elderly in the urban communities.
Rap Snacks founder, James Lindsay shares:
It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture. This partnership is not only an opportunity to pay tribute to those change-makers but through these collaborations, we are able to give back to our own in a meaningful way. We value the roles our icons have played and are grateful for their service to urban communities.
The Rap Snacks ICON line will include other potato chip flavors, corn products, and noodles, the newest product for the brand. The line will be available in local convenience stores in markets where Rap Snacks are sold.