Global superstars Rauw Alejandro, Yandel, Nicki Nicole, Tainy, and esteemed industry veteran Lex Borrero, will come together in the search for the next breakout Urban Latin star in La Firma (the Signing).
For the very first time, Netflix is holding an open casting in Spanish searching throughout Latin America, the US, and Spain for the hottest new Urban Latin talent and give them an opportunity to become the next big global superstar.
Created by Lex Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, this groundbreaking music competition show Is the first of its kind, showcasing the best-undiscovered talent and the culture that has made Latin Urban music a Global phenomenon. La Firma follows the journeys of the artists as they head to Miami letting cameras roll where no other shows dare to go revealing the drama, sweat, and tears that it takes to become a Global superstar. The winning artist will sign with powerhouse talent incubator NEON16, one of the most innovative and forward-thinking companies in the music industry.